NPower News Update: Restructured Marketing Team

NPower Restructuring

NPower news update: NPower is restructuring its marketing team to incorporate the role of data and digital in hope to improve customer service and trust.

RWE NPower is one of the biggest energy suppliers in Europe. They are currently moving the 120 members of the marketing team to a location within the West Midlands. Here the team will grow to include more digital roles, insights and analytics. They also aim to broaden the skill set of the marketing team beyond traditional commercial marketing techniques by employing a new group of marketers. NPower is trying to rebuild their communication tactics to widen the roles of the public relation team and improve the communication with their bill payers through social networks. There are plans for more frequent and improved quality forums online throughout the year along with other planned events. These will be hosted to try and find potential gaps in the market for NPower to exploit and create new products and services. The company claims to be restructuring their business, at the heart of this process is digital. In the past they have be well known for their focus tactical campaigns, where special offers, low prices and high standards have been the main selling point. However they’re now aiming to produce easy to use content online and within their bills.

News for NPower Customer Services

NPower are set to release a new billing scheme which was announced earlier this month. The new scheme works for two different sets of people skimmers and checkers. It offers all the information the bill payer needs at the top for the skimmers and an in depth analysis further down the page for checkers. This new announcement of rearranging marketing to make life hassle free works well in promoting their new billing method. The new marketing will also show off the new tariff line up which has been reduced from seven to four. Both new initiatives that are being promoted are designed to reduce hassle and make NPower the number one customer service provider by 2015. The reduction in tariffs is mainly down to the new government program which prevents energy companies from offering more than four tariffs and requires for customers to be automatically moved to the cheapest, which can be altered at the customer’s discretion. The major six energy firms have already made the switch. For NPower it helps to improve customer satisfaction and moves them closer to achieving their goal of being number one of customer service within the coming year. To call the NPower customer service department, click on the link. For all other news updates and recent articles, visit the News Feed.