Sky News Update: Sky+HD Box Enhancements

Sky news update: Sky is planning to enhance the looks and performance of the Sky+HD box. These updates will bring new features to the box.

Sky News Update

A vast update for Sky+HD boxes is up and coming. The update will change the way you search for the content you wish to find. These new features that are being released one at a time over the ‘coming months’ will revolutionise the set top box and potentially make the viewing experience and navigation of the box more enjoyable. The television firm ask customers to have their boxes connected to the internet so updates can happen automatically and cause as little disturbance as possible, while updates are being applied. A new search feature is being added to make discovering content even easier. Users will be able to type in any search they want; actor’s names- this will lead to what they have been in, programs, sports and movies will occur that are related to the letters the user has already used. The feature is designed to take up as little time as possible. Users will only have to enter the first half of a title, sport, event or even a simple acronym to be given the most related shows to their search. The use of acronyms is a safety feature in case the customer cannot remember the name if the show; an actors name will even do. Sky customers will be given results from their award winning On Demand service and a list of live or future broadcasts. This gives the client the flexibility to watch programs live, whenever they have time or to record a program.

News for Sky

A similar service already exists on the Virgin Media TiVo box which contains a very similar search service as one of its main features and selling points. By offering services very similar to one of their main rivals Sky can ensure that their customers will feel valued and appreciated, as they are making changes to provide the best possible interaction. This will stop any Sky users from moving to the TiVo box as they will not be gaining anything extremely superior to Sky’s set top box, it could also potentially lure future customers to the firms services. By updating via the internet it will be as hassle free as possible for clients. It also provides the opportunity to sell more of one of their latest products the wireless connector. This enables sky boxes to be linked to the internet wirelessly. Overall this new update from Sky will make life a lot easier for customers and provides opportunity for sales.